FRENCH BOAT MARKET (FBM) PRESENTATION

OUR JOB : TO CREATE, DEVELOP AND TO IMPROVE A DISTRIBUTION NETWORK

FRENCH BOAT MARKET :
Company created in 1993 and located at 76 rue de la Pompe 75116 Paris.
Since its inception, many European and American brands have trusted our company.

The study of different market segments and product development :
To which customers corresponds a specific boat type?
Which segment is more important and which one grows quicker?
How many competitors? Who are they?
Prices as well as sales volumes recorded by the builders in each market segment
Demographic and cultural criteria having an active effect on sales


How to choose the best local representative?
A strong knowledge of distribution networks
Since the recent purchase of Boston Whaler by the Brunswick Corporation, systematic canvassing of the Marine Power Network
To jump on market opportunities with a product differing from the ones distributed by OMC, Brunswick and Suzuki
Knowledge of the network's solvency and efficiency
To organize clearance sales operations during the winter stocking period
To know the relations between Zodiac and some of their dealers


How to strengthen the dealer selling out?
Commercial actions (open doors, local fairs...)
Direct marketing actions (mailing)
Boat test organization and coordination
Credit facilities on particular products


How to strengthen boat promotion on the market?
Participation in major French boat shows (Paris, La Rochelle, Cannes & Marseille)
Advertising negotiation at the most competitive price (boat magazines)
Carrying out of comparative boat tests in the best conditions
Translation of commercial brochures and interpretation of the technical sheets
Strong use of the Internet


Knowledge of the technical procedures of homologation
Action close to the administrations
Intermediate between the French administration and the builder
Relations with customs concerning fiscal power
Relations with the Veritas office and ICNN


Organization of transport :
Looking for the most attractive transport prices
Looking after transport conditions
Solving the problems between dealers and the transport company


How to coordinate the technical resources in order to satisfy the final client?
To designate pilot point of sales
To insure the efficiency of the mechanical assistance
To control the warranty claims


We are the architects of your dreams

Our products' complemtarity as well as the variety of services we offer are meant to satisfy our clients' needs and desires.

The choice of brands we represent; Astondoa, Contender, Dalla Piéta, Doral, and Scout, was based on construction quality, comfort and design.